SOCIAL MEDIA STRATEGY

Situation: Social Media is a constantly evolving and incredibly important tool in the

                      modern marketing toolbelt. ​It is imperative to reach audiences where they want                         when they want and how they want to be communicated with. 

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Solution: I created a content and atomization strategy​ that aligned with the institutional                           priorities to drive increases in KPIs.

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What I Did: Introduced content atomization to our communications & marketing team which allowed content to more than quadruple lifecycle impact. ​