Higher Ed. Marketer //Content Strategist
Professional Summary
A brand is more than a set of guidelines, a marketing statement or buzzwords forced into a sentence. A brand encompasses the thoughts, meanings and emotions that a logo or name evokes. Without intentionally investing in the latter, marketers waste time on the former. I view myself as a 360° marketer. While I am laser-focused on strategizing and creating for the project in front of me, I am always checking the "side mirrors" for the personal experiences, stories and emotions that - to continue with the mirror analogy - are closer to impacting the brand than they appear.
Skills
Content Strategy Writing Leadership Campaign Management Branding Vision Setting Executive Communication Web Strategy
Social Media Project Management Data interpretation
Work Experience
2018 - Present
Director of Multimedia Services
College of Liberal Arts @ Auburn University
2016-2018
Anchor / Reporter
Raycom Media
Education
2021-2023
Auburn University
M.Ed. Higher Education Administration
2015-2018
Auburn University
Bachelor of Arts, Media Studies; Minor, Political Science
Commitment to Excellence
Certificate
Award
Continuing Ed. Course
Diversity, Equity & Inclusion in the Workplace
University of South Florida
Social Media Marketing Certification
HubSpot
Search Engine Optimization Certification
HubSpot
Project Management Certification
Oxford
Spirit of Excellence
Auburn University
Award of Excellence
Public Relations Council of Alabama
Behavioral Interviewing
Auburn University
An Introduction to Performance Management
Auburn University
Social Media Listening and Monitoring
HubSpot
Developing a Social Media Strategy
HubSpot