Higher Ed. Marketer //Content Strategist
The following press kit was sent to members of the media via email for coverage of the first MSW graduating class from Auburn. Television stations across Alabama ran the story on their evening newscasts.
PRESS RELEASE SAMPLE
Good Evening,
Auburn University is graduating its first class of students from a program that will help address very important health issues across the State of Alabama.
Video (VO + SOTs) and a press release are now available from the pinning of the first ever group of Master of Social work students at Auburn University. An image for web is also attached to this message and in the content folder at the link in the bottom of this email
PRESS RELEASE:
Master of social work students make history as first graduating class
The United States needs knowledgeable and prepared social workers as certain social epidemics continue to grow. Opioid addiction, alcohol dependence, hospice care, military social work, etc., are all areas where there is growth beyond expectations – which is why, in 2017, Auburn University implemented a Master of Social Work (MSW) degree. On Tuesday, April 30, the College of Liberal Arts will celebrate its first graduating class of 21 students from the MSW program.
“Our MSW program is for anyone who wants to help people and advocate for real change,” said College of Liberal Arts Dean Joseph Aistrup. “I’m very proud of our first graduating class from this program because I know they will make meaningful differences in the communities they serve.”
The MSW program is located in the Department of Sociology, Anthropology and Social work, and prepares students for advanced clinical social work practice, focusing on the areas of health and mental health - with an emphasis on health disparities. Where the social work bachelor’s program teaches students the general knowledge needed to get a job in this field, the master’s program allows them to hone this knowledge in an environment that focuses on clinical specialization.
"The Department of Sociology, Anthropology and Social work is pleased to offer this master’s degree and we offer our sincere congratulations to our first graduating class!, said Department Chair Carole Zugazaga.
The mission of the MSW Program is to make a positive impact on health care needs and social problems unique to Alabama’s citizens by preparing students for specialized social work practice with diverse populations through the establishment and maintenance of community partnerships, along with the development and implementation of research techniques and evaluative strategies.
For more information about the Master of Social Work Program, please visit the website: https://cla.auburn.edu/sociology/social-work/master-of-social-work-program/
AVAILABLE SOT/VO’s:
**Sots+VO can be downloaded at the link below**
SOT 1: (15 sec) Dean Joseph Aistrup, College of Liberal Arts, Auburn University – “Alabama needs social workers all across the state. Therefore, Auburn’s program is going to contribute greatly to the supply of social workers to help address those very important health issues”
SOT 2: (15 sec.) Carole Zugazaga, The Department of Sociology, Anthropology and Social Work – “The focus of our program is on health, mental health and health disparities of which there are many in the state of Alabama so that is one of the focuses of the MSW Program is to try and do what we can to address those”
SOT 3: Carole Zugazaga, The Department of Sociology, Anthropology and Social Work – “We are graduating 21 students in our very first class and it is our hope that most of them will remain here in the state of Alabama and directly benefit our state”
VIDEO DOWNLOAD LINK:
https://auburn.box.com/s/150p38mmrj2lmxl5van5kugpu70ms735
To the right of each clip should be three dots, click on those to download.
Thank you for considering coverage of this event. If you have any questions or need anything else please feel free to email or call me!
Brandon