SOCIAL WORK 

Situation: The Social Work program at Auburn offers a hands-on educational experience                              that prepares undergraduate students to succeed in their careers or graduate                              coursework. The problem? The program struggled to connect with high school                            students due to a lack of specialized courses and organizations at the secondary                          level that funnel students to social work as a major.

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Solution: We created an ad and gated content campaign to cut through the noise and get to                        the heart of what the program's ideal student would be passionate about:                                      community service and helping others. 

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What I Did: Brand positioning, persona exploration, landing page, digital content                                            creation, inquirer stage recruitment campaign and social media advertising